Strategies of Digital Marketing and Content Marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e-books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach.

To make B2B content marketing successful in 2016, you need to decide the strategies you are going to use, plan accordingly and know about the predictions of content marketing in this year. Here are some tips for you that would help you to succeed in B2B content marketing:-

As Content marketing plays a vital role in the B2B marketing, it is essential to plan your content strategies for this New Year. In 2016, digital marketers will face many challenges in B2B content marketing. Before you think about new strategies, rethink and analyze the content marketing strategies that you have used in the previous year. Remove the unbeneficial things from your plan and add new innovative ideas. The success of your business/company depends on the content that you produce. So, give value to the content and make it preferable for the viewers to read.

Many B2B marketers have understood the importance of content delivery. So they are creating more unique content and using it effectively for their business growth which has led to the heavy competition. To succeed in this situation, you need to have a documented content strategy and create more quality content. As a content marketer, you have to be clear that the main motive of content creation is to generate more leads and achieving more sales rate. Make sure that you use the right content format and expose your content in the right place.

Think differently & innovatively and give something special in order to make your content stand out. Content creation is going to be more in this year so make your content interesting, valuable and unique to attract the customers. Concentrate on the target audience, reach your content to them and build strong relationship for gaining their attraction. Make use of content in the video and in addition to that you can add audio for making it more worthwhile.

Importance of the Nutrition Health Wellness Triangle in Our Life

Regarding nutrition health wellness, unlike what most people think, life is not a matter of living and dying; it is not measured by absolute life and death. Rather, it is being measured by a spectrum of health – a spectrum of health where one side of the extreme is death and the other is that of a healthy well-being, not just of being alive. So, taking that spectrum of nutrition health wellness as a basis, we may say that the healthier one is, the farther he is from death. In this matter, the passage of time is automatically included since one’s heath would usually begin to deteriorate at a certain point in his age.

But even if the deterioration of health is inevitable as time as passes by (at least practically, but not theoretically), we can still do something with personal health nutrition wellness lifestyles and habits to slow down the deterioration of health in a number of ways – or rather in many ways that has to be integrated. Some of these nutrition health wellness improvement ways include proper physical activity, a healthy psychological disposition, and a carefully planned nutrition, with the last one being the focus of below.

Why the proper food is vital for health nutrition wellness and longevity? Our body is being fed and maintained by using different chemicals, primarily with oxygen, hydrogen, and carbon, along with some other elements needed like calcium, iron, zinc, etc. All of these can only be taken from eating and drinking, or in other words, through nutrition, with the exception of oxygen which can be taken in by breathing. These chemicals are what promotes and helps both our mind and body function, so we could say that nutrition is the foundation and the corner of the health nutrition wellness triangle. This is because without proper nutrition, the body cannot have any form of energy needed to utilize its movements, thus hindering the possibility of having a proper physical exercise or wellness activity, thus decreasing health.

On the psychological part, a person without the proper nutrition needed by the mind wouldn’t be capable of higher psychological processes, so the necessity of having a healthy psychological disposition also becomes far from achievement. But, it is important to take note in terms of one’s own nutrition health wellness that scientists are also accepting the idea that the mind, particularly the consciousness of a person, is capable of over-riding its own design. While this may be true, the contribution of the proper food intake toward raising our own nutrition health wellness triangle is undeniable.

Perks of Outsourcing the Logistics Needs in the E-Commerce Industry

The e-commerce business has grown manifolds in India in the last decade. While we find a larger number of e-commerce brands in the online marketplace, another very noticeable trend is that a greater number of customers now prefer to shop online.

Correspondingly, the competition has bred newer players in the marketplace. Almost every day, we find new e-commerce companies cropping up, wherein some specialize in a particular niche, while the others sell goods under a variety of categories.

There are a number of elements which act as defining factors for the success of an e-commerce brand. The website presentation, variety of the goods available, reputation of the website, which may be carried over from an international sister website are some of the very significant defining factors.

Similarly, marketing of the website is yet another critical factor which defines its success. E-commerce websites may be marketed through commercials on the internet, radio jingles, TV commercials or even roadside billboards. However, it is often only the biggest e-commerce brands which indulge heavily in marketing schemes like commercials on TV or radio, or roadside billboards.

Another very visible trend is that the largest and the most successful of the companies are those which sell a larger number of products, to make sure that they meet comprehensively the needs of just about everyone. This enables them to build a reputation of being a more complete store.

Similarly, continued customer satisfaction also is a very important factor which enables an e-commerce brand to build a market reputation, retain customers and also be more successful. For the same, ease in payment procedures, a user friendly online interface, wider area coverage for delivery of goods and also timely delivery of goods are very important.

For sustained success in the online marketplace, laying the necessary emphasis on logistics and supply chain are extremely important for any e-commerce brand.

It is surprising to note that most common issues faced by e-commerce brands, in India and also worldwide are related with logistics. In particular for a startup brand or a new market player in the e-commerce field, these problems are a lot more prominent.

A new e-commerce player might have to face the problem of not being able to sell products internationally, or to a wider customer base in terms of area. And for the same, a brand could come to realize that they are found lacking in the best industry procedures and know how.

Correspondingly, they might have to ship goods at a higher price than what is the industry norm. And occasionally, this might even affect timely delivery of goods. So it is the revenue, customer satisfaction and customer retention which bear the impact.

Moreover as a startup, you could at times feel that working upon the logistics is taking a toll of your time. And if you could outsource the logistics, packaging and supply chain needs altogether, and at a reasonable price, you could find more space for your work. So you could save on excessive shipping charges, generate higher revenue, and simply let your business grow!

With around 1000 new e-commerce players showing up in the industry every year, these issues are faced by a larger number of brands.

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